Plans released for Bull’s Head revitalization project in Rochester


New York Construction Report staff writer

DevelopROC presented its proposed preliminary plan for the revitalization of Rochester’s Bull’s Head Neighborhood on Jan. 22.

DevelopROC, a consortium of experienced local and national stakeholders, includes locally based US Ceiling Corp., Pensacola, Fla.-based The Dawson Co., Philadelphia-based Shift Capital, Chicago-based Brinshore Development, and Atlanta-based The Oughtness Group.

As a result of an RFQ process, the city selected the consortium to serve as the primary developer for the 12-acre Bull’s Head project, create a proposed plan, and obtain community input.

Preliminary plans include:

  • Market-rate housing
  • Affordable housing
  • Commercial development
  • Urban farming
  • Grocery store
  • Green space

The housing target is currently 800 units and the project team says builds are designed to fit the neighborhood.

The next public meeting for the project is scheduled for February 27.

Demolition of the existing plaza is scheduled for April, with remediation to follow .

The City of Rochester began working on the Bull’s Head revitalization effort with a community input and planning process in 2009, expanded the footprint of the project in 2017, created a Bull’s Head Urban Renewal Plan in 2018, identified more than 60 potential brownfield sites and obtained official Brownfield Opportunity Area Program designation from the NYS Department of State in January 2021.

Preliminary street engineering designs will be completed by fall 2025, and construction is scheduled to begin in 2026.


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