Hudson Boulevard Collective to develop $1.35 billion mixed-use project in Manhattan

New York Construction Report staff writer

Hudson Boulevard Collective—a partnership including BRP Companies, BXP, The Moinian Group, and Urbane Development—has been selected as the developer of a landmark $1.35 billion mixed-use project at 418 Eleventh Avenue in Manhattan.

The project known as HDSN (Hudson) is expected to create thousands of construction obs and will be the first housing development in New York City to exceed a 12 Floor Area Ratio (FAR) in more than 60 years. The new zoning reform, part of Hochul’s housing initiatives enacted in the FY 2025 budget, allows for increased housing density at this state-owned parcel, marking a significant shift in the city’s approach to housing.

The collective was selected following a highly competitive procurement process.

Work will revitalize one of the last remaining state-owned parcels in Manhattan, which Gov. Hochul identified as a prime location for affordable housing. This project aligns with the state’s ongoing efforts to address the housing crisis and create sustainable, inclusive communities.

“The development of HDSN will provide much-needed affordable housing, contribute to the local economy, and create long-term benefits for New Yorkers,” said RuthAnne Visnauskas, commissioner of New York State Homes and Community Renewal.

The HDSN development, located across from the Javits Center, includes 1,349 residential units along with a flagship hotel, cultural spaces, and community facilities.

Construction will prioritize the residential component to quickly deliver affordable housing.

The 28-story West Tower will feature a 455-room full-service hotel to support New York’s busiest convention hub, the Javits Center. The hotel will offer accommodations across multiple price points, along with meeting rooms, ballroom space, fitness amenities, and a rooftop overlooking the Hudson River.

The project is targeting LEED Gold certification and will incorporate advanced energy-efficient systems, including greywater recycling and stormwater reuse. The Climate Museum will pursue Living Building Challenge certification and net-zero carbon operations, making HDSN a model for sustainable urban development.

The HDSN project will undergo an environmental review process in compliance with the State Environmental Quality Review Act (SEQRA) before it is finalized. Public review and comment will be part of this process, ensuring transparency and community involvement.